It's here! The outstanding method that welcomes your new highest frequency and positions you into the spotlight.

Get prepared to become the centre of attention and unapologetically make a powerful impact, as you become HER.

The Main Character Method is a high status 12 week PR mentorship that gives you the exact direction to look, speak and show up so that your presence is power, your reputation compounds a community and opportunities arise and align with the woman you are becoming. 

 

Understand PR better and become The Main Character

 

This isn't about posting more... This is about getting the right mentions that drive bookings, purchases and authority.

This online mentorship programme includes elements that; highlight your expertise, your unique approach and a connection to your community.

Here you will learn a system and process that you can rinse and repeat time and time again to forever be the high vibrational main character.

 

Book your discovery call

 

Here's whats included...

💜 1 hour coaching call per week for 12 weeks

💜 12 week module Workbooks

💜 Monthly Mentorship

💜 Unlimited WhatsApp support in community group

💜 Iconic Feature in magazine and social media platforms

💜 Complimentary press release template

💜 Complimentary Influencer Contract

What you'll get... 

 

 

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YOUR INVESTMENT

Sign up today for £1499 
Or pay in x3, for £566 per month

Course start date: Tuesday 6th January 2026

 

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Week 1: Set your PR goals

The goal here is to set your intentions for the next 12 weeks. What is your USP, how will we turn that into newsworthy content and what news/influence do we need to help you become the main character?

Week 2: Authority Accelerator

The goal here is to shift the perception from the place to go to, to the expert leader they need to visit.

Week 3: Community Narrative

The goal here is to focus on building a magnetic, relatable community that makes people feel special.

Week 4: Sustainable Spotlight Visibility

The goal here is to ensure the spotlight stays on you and your PR efforts are sustainable.
<monthly 1 hour mentorship>

Week 5: Generate Media Coverage

The goal here is to help you get featured in as much earned media as possible.

Week 6: Influencer & Advocacy

The goal here is to help you identify what third-party endorsements are crucial to your PR success and how you can go about it.

Week 7: Brand and Content Strategy

The goal here is to plan a 3 month content strategy. Without this any outreach is weak. Here we will define your brand voice and messaging and your UVP (unique value proposition).

Week 8: Experimental PR & Buzz generation

The goal here is to identify ways in which we can go to market and create a buzz for you through shareable, memorable moments. 

<monthly 1 hour mentorship>

Week 9: Trust & Reputation

Your consumers want more than a good product, they want ethical transparency. The goal here is to learn how you will effectively communicate honest information that will be a core part of the PR narrative.

Week 10: Outputs & Outcomes

The goal here is to know how to measure the success of your PR efforts. Are you the main character. Evaluate what you did and how well was the message received? 

Week 11: Accountability Audit

Here you will be given a comprehensive template to complete which will help you report on your public relations activity, results and impact on your business.

Week 12: Optimise your PR blueprint

The goal here is to build your business framework so that you can remain iconic and the main character long after this course. This will be the master architectural design to refer back to that dictates what to say, who to say it to, how to say it

Why choose Gem as your PR Mentor?

Gem Lyanne is an established Business owner for over 15 years with a strong Marketing & PR background.

Gem has personally experienced the Main Character transformation and applied these exact techniques to her business and brand.

Being a Salon owner and educator, Gem can help you make smart career PR pivots in your Hair, Beauty or Aesthetic business.

Gem is the CEO and founder of the national industry event UK Beauty awards and has the contacts to expand your professional circle.

She’s your biggest hype woman and can offer you encouragement, validate your potential and keep you accountable for your goals.

Gem is the owner of Iconic Publicity and beauty magazine to enhance your visibility and give you the platform to step into your spotlight.

As a beauty innovator and PR expert, Gem is passionate to utilise her excellent teaching capabilities and position you as an industry leading expert.

What Gem's PR clients said...

"I worked with Gem to deliver my first Mindset Conference in Central London. I have been a Mindset coach for years online, but Gem saw something in me and encouraged me to Quantum leap into events to attract a wider audience. The PR from being on stage in person was unmatched and through Iconic PR channels, my brand elevated and help me sell out my premium 12 week mindset course. I am so thankful Gem pushed me to do this and believed in me"

 
Natalie Naaman, Master Your Self Mindset Expert.

"From meeting Gem at the UK Beauty Awards, I instantly knew she was a woman with a gift. She gives back to her community time and time again and since investing in PR with Iconic Publicity, together we have plans for me to go global."

 
Precious Stewart, Owner of Head Spa UK

MAIN CHARACTER METHOD - 12 WEEK ONLINE COURSE

What does the Main Character Method Include?: - 12 week modules Workbook- Monthly mentorship- Unlimited WhatsApp support in community group- Iconic Feature in magazine and social media platforms - Complimentary press release template - Complimentary influencer contract

£1,499.00 GBP
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